Saturday 15 June 2024

 Here's a brief overview of Multiply's history, ownership, and other relevant information:

History:
  • Multiply was founded in 2004 by Peter Pezaris, Mike Gershman, and David Hirsch.
  • Initially, the platform focused on sharing photos and videos with friends and family.
  • In 2005, Multiply added social networking features, allowing users to create profiles, connect with friends, and share content.
  • The site gained popularity in the mid-2000s, especially in the Asia-Pacific region.
  • In 2010, Multiply began to shift its focus towards e-commerce and online shopping.
  • In 2012, the site announced that it would be shutting down its social networking features to focus solely on e-commerce.
  • Multiply officially closed its social networking platform in 2013.
Ownership:
  • Multiply was founded by Peter Pezaris, Mike Gershman, and David Hirsch.
  • In 2008, Multiply was acquired by Naspers, a South African media company.
  • In 2010, Naspers sold Multiply to a group of investors led by Peter Pezaris, one of the original founders.
  • In 2012, the company was acquired by the Indonesian e-commerce company, PT Media Nusantara Citra (MNC).
Other information:
  • Multiply was known for its user-friendly interface and features like photo sharing, video sharing, and blogging.
  • At its peak, the site had over 10 million registered users.
  • Multiply was popular in countries like Indonesia, the Philippines, and India.
  • The site's shift towards e-commerce was seen as a strategic move to compete with other e-commerce platforms in the region.

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